Around the world over 41 million girls are denied the opportunity to go to school. Unlike boys, girls are often denied access to an education due to barriers related to poverty, gender and the culture in which they live. And without access to an education, they will never have the chance to reach their full potential.

Educating girls and women living in poverty is the most powerful force for global change on the planet. In fact, the UN believes girls’ education to be the ‘magic bullet’ for ending global poverty. That’s how powerful education is!

Educate women and watch mortality rates fall – from causes like malnutrition, childbirth and preventable diseases. Watch the incidences of HIV and child brides fall down. Way down.

And if you’re not convinced, think of it this way. Decreasing the education gap for women and girls around the world has been recognised as one of the largest social and economic returns on investments. It’s estimated that by increasing preschool enrolment by 25-50%, every $1 invested will yield $6.40 - $17.60.

What’s more, the impact of investing in girls’ education is intergenerational. An educated mother is more likely to send her children to school, which helps break the poverty cycle. 

We donate a full 50% of our profits to charities that support women’s education and leadership programs. Delivered by accredited charitable partners,  such as Plan International Australia and Care Australia, these initiatives work to break down the barriers to education, helping girls to move from poverty to opportunity.

It’s just smart economics. It’s a really, really good investment. Not just for women and girls but for the entire planet and humankind!