Founding Story of Inspirationery Stationery in Australia
Read about Cassie, the founder of Inspirationery! She launched Inspirationery in 2014 on a shoestring which was the beginning of a whole new adventure.
IT STARTED WITH A GIRL...
Hi There! I'm Cassie, the founder of Inspirationery.
Like many people growing up, I did all the things that were meant to make me happy and successful. I studied hard, got good grades and landed what I thought was my dream job.
But despite this I couldn’t shake the feeling that I was meant to do something more with my life – I was meant to BE something more. I knew I had a purpose, or whatever you want to call it but I just couldn’t crack what ‘IT’ was.
ADD A NOTEBOOK...
One night, after feeling completely disheartened with the corporate world, I sprawled out on the living room floor with my pens and notebooks. My love of beautiful stationery started when I was a little girl. The pages of a new notebook representing endless possibilities and the chance for me to make my mark on the year ahead. In times of feeling lost, I often found myself putting pen to paper and through this process I found myself in the pages of my notebook.
AND SOME INSPIRATION...
While I was writing about my own hopes and dreams, something clicked... What if something as simple as purchasing a notebook could change another girl’s life? That night, I dreamt up Inspirationery – stationery that would inspire women and girls locally, while funding global change by supporting women and girls’ education.
AND IT'S POZIBLE THAT A SMALL GROUP OF PEOPLE CAN CHANGE THE WORLD...
I launched Inspirationery in 2014 on a shoestring. Through the support of a small team of volunteers and the backing of the community, and a rush of media attention, we were successful in securing over $20,000 in pre-orders through our Pozible crowdfunding campaign.
Little did I know that this would just be the beginning of a huge adventure. Since our launch, Inspirationery has grown to be about so much more than just stationery. Inspirationery is a community of thousands of people around the globe, chasing what inspires them. Finding their purpose. And harnessing their collective potential to make a positive mark on the world.
- Cass x